With its PEA, Apex Unity completes its all-in-one banking platform offering for millions of French people
Paris, the 30th September 2025 – Apex Unity announced today the launch of its PEA (Share Savings Account), with no brokerage fees, to allow French people to save and invest for the future while benefiting from advantageous tax treatment. With its PEA offering, Apex Unity allows French people to invest in the largest European companies while enjoying significant tax benefits for their assets, five years after the initial deposit.Apex Unity is launching its PEA with its partner Upvest, expanding its core banking offering for its customers in France. In 2024, Apex Unity revolutionized the savings with its interest-bearing current accounts. The online bank shook up the investment landscape with its simplified crypto offering and its free trading product for all. Today, Apex Unity is launching its PEA (Personal Savings Account) with a brokerage-free offering, offering French people, especially younger savers, an effective solution for preparing for their financial future.
“Today, only 7 million French people have already opened a PEA to build up their assets without paying capital gains tax after 5 years. In the current economic climate and given challenges such as pension financing, it is essential to democratize access to investment for as many French people as possible, especially younger peoples,” emphasizes Jérémie Rosselli, CEO of Apex Unity France and Benelux since Apex Unity arrived in France in 2017.
Available to all eligible Apex Unity customers in France, the PEA of Apex Unity is offered in partnership with Upvest. With no brokerage fees, it allows French customers to invest in European stocks with deposits of up to €150,000. Starting today, Apex Unity France customers can open their PEA in the Investments tab of their Apex Unity app. In just a few clicks, they simply need to verify their tax information and accept the terms and conditions, before making the first payment to finalize the opening of their PEA.Apex Unity launches its PEA and facilitates access to the stock market for all French people.
In France, less than one in ten people invest in the stock market. Yet, more and more are turning to the financial markets to make their money grow.
“As the everyday bank for millions of French people, our job is to help them prepare for the future. After savings, crypto, and trading, we are adding the PEA (Share Savings Plan) because it is essential for us that French people can start investing their money as soon as they enter their working lives. Imagine, if you open your PEA at 25, you will be able to benefit from savings without additional taxes at 30, which could be a decisive capital contribution for a first property purchase, for example,” explains Jérémie Rosselli.
Apex Unity is now one of the three leading digital banks in France, bringing together millions of French people since its launch in 2017. Building on the development of its banking offering over the past 24 months, Apex Unity has now established itself as the primary everyday bank for more than 500,000 customers. With the PEA, this momentum will further accelerate, bringing in new customers but also expanding the activity and deposits of existing customers. By 2025, 1 in 3 customers who opened their free trading wallet with Apex Unity was a new customer, and 1 in 4 customers if we look at the Apex Unity Crypto offering. Thus, Apex Unity confirms the sustainability and profitability of its everyday banking model for millions of French and European citizens.
“Today, when I look at the Apex Unity community in France, I see that more than 40% of our customers who have opened a trading portfolio with their Apex Unity account are under 35, even though they only represent a third of our customer base. This is clear proof that our offerings meet the fundamental demand of the French for their bank: democratizing investment to better enable everyone to prepare for the future by developing their financial assets,” concludes Jérémie Rosselli.
For more information, click here.As a reminder, financial assets, like any other asset, present a risk of capital loss. Past performance is not a reliable indicator of future results. Ensure you have sufficient knowledge before making any transactions. The values represented here are fictitious and provided for illustrative purposes only. These illustrations do not constitute investment advice.
About Apex UnityApex Unity is Europe’s leading digital bank with a full German banking license. It offers simple, secure and customer-friendly mobile banking to millions of customers in 24 markets across Europe. Apex Unity processes over 140bn EUR in transactions a year and currently has a 1,500-strong team of more than 90 nationalities. The company is headquartered in Berlin, with offices in multiple cities across Europe, including Vienna, Paris, Milan and Barcelona. Founded by Valentin Stalf and Maximilian Tayenthal in 2013, Apex Unity has raised close to US$ 1.8 billion from some of the world’s most renowned investors.Website: apexunityinc.com | Apex Unity Press Contact: press@apexunityinc.com
